Kendra Herber signs exclusive moorlow partnership ahead of Turin worlds

moorlow has named world No. 1 para standing tennis player Kendra Herber as an exclusive on-court partner as she competes at the Para Standing Tennis World Championships in Turin, Italy, June 19-21. The deal puts the women-founded athleisure brand on one of the sport’s biggest stages while highlighting its brain-health giving mission. Why it matters: - The partnership gives moorlow visibility on a world championship stage in Turin, Italy. - Kendra Herber is the world’s No. 1 ranked para standing tennis player, so the deal aligns the brand with a top athlete in an emerging competition category. - The announcement connects moorlow’s apparel business with its year-round donations to brain health charities. What happened: - moorlow announced an exclusive partnership with Kendra Herber, the world’s No. 1 ranked para standing tennis player. - Herber will wear moorlow exclusively on court, including at the Para Standing Tennis World Championships in Turin, Italy, from June 19-21. - The announcement followed Herber’s strong showing at the European Championships in Surrey, England, from June 13-16. The details: - moorlow is a women-founded athleisure brand co-founded by Holly Morris Espy, Brooks Kenny and Sondra Hoffman. - The company donates a portion of every purchase year-round to Hilarity for Charity and BrightFocus Foundation. - Herber was born with Fibular Hemimelia, a congenital condition in which the fibular bone is absent. - Her foot was amputated at age two to improve long-term mobility. - Herber was a former world champion paratriathlete before moving into para tennis. - Herber reached the top ranking in less than a year after returning to competitive tennis following a break since high school. - moorlow’s performance-fabric collection includes leggings, dresses, skorts and tops. - The brand says the line uses bright colors to reflect its “Play Happy” message. - The company’s website is moorlow.com . - moorlow’s social accounts listed in the release are Instagram @shopmoorlow, Facebook @moorlow and TikTok @shopmoorlow. - Herber is also an author, speaker, disability advocate and supporter of para tennis inclusion in the Paralympics. - Herber’s book is titled WHOLE: A Leg Up On Life. - Herber’s website is kendraherber.com . Between the lines: - The partnership pairs a brand built around movement and brain health with an athlete whose story centers on resilience, adaptation and elite performance. - Herber’s quote links the brand’s mission to dementia research and outdoor activity, while also highlighting the importance of women’s representation in para tennis. - moorlow’s emphasis on a first-ever women’s draw in Turin suggests the event is still expanding opportunities for women athletes. What’s next: - Herber is set to compete in moorlow apparel at the Turin world championships during the June 19-21 event window. - The partnership gives moorlow a continuing on-court presence as Herber’s season and ranking profile grow. - The release points readers to moorlow.com and kendraherber.com for more information. The bottom line: - moorlow is betting that a top-ranked adaptive athlete can carry its “Play Happy” message from niche brand positioning to a broader sports audience.