Nowy Styl by Konarski and Bzowski Piotr Duraj wins Gold A' Design Award

Nowy Styl, a biophilic exhibition stand for Orgatec 2024, won Gold in the A' Design Award's Trade Show Architecture, Interiors, and Exhibit Design category. The recognition highlights a workplace-wellbeing concept built around nature, emotion and immersive visitor experience.

Why it matters: - The Gold A' Design Award puts Nowy Styl among the standout trade show designs recognized by an international jury. - The award highlights a shift in exhibition design toward biophilic, human-centered spaces that support wellbeing as well as brand presentation. - The project reflects growing interest in workplace environments that balance productivity, emotional comfort and visual impact.

What happened: - The A' Design Award named Nowy Styl a Gold winner in the Trade Show Architecture, Interiors, and Exhibit Design category. - Konarski and Bzowski Piotr Duraj created the fair stand for Orgatec 2024. - The award was announced in Como, Italy, on July 3, 2026.

The details: - The jury recognized the project as an example of considered exhibition design following a rigorous evaluation process. - The stand was conceived as an anthropological exploration of workplace wellbeing. - The concept used the tree as a central metaphor. - Physical objects shaped the visitor journey through the space. - Fans simulated a gentle breeze to add motion and tranquility. - Warm lighting created the effect of sunlight filtering through leaves. - The design involved non-design teams in the creation process. - The stand prioritized emotional resonance over direct selling. - Artur Suchan and Piotr Duraj were the designers on the project. - Sebastian Duda, Daniel Konarski and Jaroslaw Bzowski served as project managers.

Between the lines: - The project responds to concerns about urbanization, disconnection from nature and the impact of those conditions on mental health and creativity. - The award signals that exhibition stands are being judged less as display structures alone and more as experiential environments. - The recognition also reinforces the studio's use of technology and human intuition in the same design process.

What's next: - The award is expected to shape future projects at Konarski and Bzowski Piotr Duraj. - The studio is likely to continue exploring biophilic principles and immersive workplace design. - More information is available on the award page.

The bottom line: - Nowy Styl won not for louder branding, but for turning a trade show stand into a calm, nature-linked experience that reflects where workplace design is heading.